Ruud Cut Consumer Financing in Half



Ruud announced today that it has partnered with GE Retail Finance to lower its KwikComfort® financing rate from 6.45-percent to 3 percent through June 15, 2006 for purchases of Ruud brand home comfort systems.

The 3-percent promotional rate was designed to provide additional sales opportunities to contractors during the upcoming cooling season. This limited-time offer is the lowest consumer-financing rate ever offered by Ruud.

During the promotional period, qualified contractors can offer consumers the 12-month, NO PAYMENT, deferred interest plan at a more aggressive “sale” rate.  Contractors qualified to offer KwikComfort financing are eligible to take advantage of this promotion.  Contractors can complete the fast and easy KwikComfort membership application by contacting GE Merchant Services at (800) 330-5189.

“We’re pleased and excited to partner with GE Retail Finance in offering this very special KwikComfort Financing promotional rate to homeowners as we head into the 2006 cooling season.  This year consumers face potential sticker shock as a result of the new federally mandated minimum energy efficiency standards that went into effect in January.  This program brings them the promise of lower utility bills and lower energy consumption along with increased comfort for their families at an unbelievably low interest rate.  We expect that many homeowners will opt for more advanced systems than they may have considered because the financing rate makes more fully featured comfort systems more affordable,” said Frank Fodge, marketing operations manager, Ruud Air Conditioning Division. “This attractive rate is yet another tool provided to Ruud contractors in helping them close the sale with potential customers.”   

For more information, please contact your local Ruud distributor, visit or contact GE Merchant Services at (800) 330-5189.