The Ruud-Brand Pioneers a New Website to Get Reliable Information While On-the-Go


ATLANTA, July 11, 2016 --- Ruud®, part of the Rheem family of brands, just received a major website overhaul. The new embodies the hardworking, neighborly spirit of the Ruud brand, and it is easy to navigate on a smart phone or tablet.

“This is fantastic news for the Ruud brand and those who sell and distribute Ruud products,” said Bill Alderson, corporate director, marketing and digital services. “Our digital services team completed rigorous development and thorough quality assurance testing in an effort to roll out the latest site. The end-result is a customer-focused, approachable website, with a number of new features.”

This Ruud website employs the latest web technologies such as responsive web desn, which enables the site to adapt and flex in real-time to any/all screen sizes and devices, and runs entirely off the company's cloud network and our cutting edge Application Program Interface (API) service

The site features mega menu navigation, which makes it easier to find the information in fewer clicks. Each page also contains a call to action, driving the consumer to a product page or to find a contractor for service and installation.

In addition, the site features a stronger focus on lead generation for Ruud contractors and Pro Partners. Included is a completely revamped dealer locator tool which was built specifically to drive more digital sales leads to the front lines of Ruud’s core business—the contractor.

“This is an exciting time for Ruud,” said Alderson. “Along with the enhanced website, the Ruud-brand also has a redesigned secure customer portal ( and a new mobile application to make getting information faster while away from the office. Creating mobile-friendly offerings was a top priority when designing the website, app and customer portal.”

Visit to see the enhanced site today.

About Ruud: Ruud®, part of the Rheem family of brands, provides heating, cooling and water heating products for residential and light commercial use. Named for water heating pioneer, Edwin Ruud, the brand was acquired by Rheem in 1960. To learn more, visit

About Rheem: Founded in 1925, Rheem is the only manufacturer in the world that produces heating, cooling, water heating, pool/spa heating and commercial refrigeration products. Rheem is headquartered in Atlanta, and it has an international presence in 14 countries. The company’s premium brands include Rheem, Raypak, Ruud, Richmond, Eemax and Splendid, as well as commercial refrigeration brands Russell, Witt, ColdZone and Kramer, which are part of the company’s Heat Transfer Products Group (HTPG) division. To learn more, visit